Decathlon has just celebrated
its 100TH birthday.
Such a desirable future won’t just happen. We’re gonna have to plan it.
Decathlon Perspectives -a ‘forward-thinking prospective trends’ entity –
for opening up horizons to support Decathlon United, and why not to others.
It’s the follow on of the former ALIVE project, tailored to the requirements and challenges of today’s world.
We have three aims:
Understanding the present and co-creating possible futures
Shifting Decathlon into “Permanent Vision” mode
Accelerating the transformation of mindsets
To launch Perspectives, we offer you this Trends Book 2021. More studies and insights will follow later.
HABITAT & CITY
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Autodidacte Outside the box lover
Data & complexity lover
Storyteller of the future